We are seeking a dynamic and design-savvy Strategic Marketing Manager to lead our marketing initiatives and uncover new growth opportunities. This multifaceted role blends strategic market research, traditional marketing, AI-enabled insights, and hands-on creative design. You'll be instrumental in shaping our messaging, identifying new revenue streams, and producing visually compelling content that strengthens our brand.

1. Strategic Market Research & Opportunity Development

• Conduct market analysis to identify new revenue streams, client segments, and partnership opportunities.
• Monitor industry trends, competitive positioning, and market shifts relevant to commercial and industrial construction.
• Translate findings into actionable strategies and growth initiatives.
• Leverage AI-driven research and analytics tools to identify emerging opportunities and streamline competitive intelligence.

2. Marketing Strategy & Content Development

• Develop and refine messaging across platforms to reflect brand positioning and resonate with target audiences.
• Write compelling marketing copy, case studies, email campaigns, and sales collateral.
• Support internal communications and employer branding efforts.
• Utilize AI content tools to optimize copy, personalize campaigns, and enhance digital engagement strategies.

3. Graphic Design & Visual Communication

• Lead layout and design for proposals, presentations, brochures, and digital assets.
• Maintain brand consistency across all visual materials.
• Collaborate with internal teams to design impactful marketing and business development tools.
• Experiment with AI-powered design platforms to streamline creative workflows and accelerate content production.

• 5+ years of experience in marketing, communications, or design, preferably in B2B or construction-related industries.
• Proven ability to conduct market research and distill complex data into actionable insights.
• Exceptional writing and editing skills with a portfolio of marketing materials.
• Strong graphic design skills with proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Experience with layout design, visual storytelling, and brand implementation.
• Comfortable working independently and collaboratively in a fast-paced environment.
• Familiarity with AI-driven marketing and design tools.

Preferred:

• Familiarity with CRM systems, marketing automation tools, and digital analytics.
• Experience in the AEC (Architecture, Engineering, Construction) industry.
  

How we support you: 

At Cummings, we are motivated by achieving our goals and fostering a strong work ethic. Our environment allows you to take pride in your work, create meaningful connections, and acquire growth-based development skills. We are also committed to providing you with a comprehensive range of benefits aimed at supporting your success both in and outside the workplace and ensuring your security and well-being. 

Some of what we have to offer includes: 

• Health benefits plan to support you, your well-being, and your mental health. 
• 401(k) retirement plan with company contribution 
• Career growth and development opportunities 
• Regular team building/employee appreciation activities 
• On-site, fully equipped gym and locker room 
• In-house training facility 
• Weekly Pay

Compensation commensurate with experience. 

Cummings Electrical is an equal opportunity employer.